Richard Lawson, the inventor of Mark Bric Display’s award-winning ISOframe® display and exhibition system, will fly in from England for the ISA International Sign Expo 2013 Trade Show April 4-6 in Las Vegas, NV.
Lawson, who invented ISOframe after spotting a niche in the market for a tool-less, flexible portable display system, will be available throughout the trade show to greet visitors, and meet with and answer questions from the media. He will be at Mark Bric Display’s booths 311 and 313.
The ISOframe Wave products are considered the world’s first fully flexible display system. The product was launched in the UK in 2009 and became an instant bestseller. In 2011 Lawson partnered with Mark Bric Display of Sweden, with Mark Bric securing the sole overseas license to manufacture and sell ISOframe outside the UK. Through the Mark Bric Display network, ISOframe is now sold in over 70 countries worldwide. ISOframe Wave has also recently been chosen by readers of Wide-Format Imaging magazine as the 2013 Top Product in the Banner Stands/Portable Displays’ category.
“Designing a fully flexible display system seemed like a simple idea – how wrong I was, said Lawson of the challenges he faced. “The concept had to be stable, easy to build, easy to carry and, of course, look professional. It also needed to work with a standard, unchanging graphic width of 31.5″. After 18 months of design and development, the solution was a unique, patented, flexible beam that adjusts its length automatically as it is flexed so the graphics always fits perfectly no matter what the shape.”
Lawson began his career in technical writing and marketing, waiting until 1999 to join his family’s display business Supalite Displays as managing director. The company was started by his father, who invented the first truly lightweight portable display system in the UK back in 1967.
Today, Lawson continues to develop new products, and is in the process of building his own house in the heart of the English countryside. In his spare time, he enjoys sailing Tempest keelboats, and is a keen windsurfer, cyclist and skier. He graduated from Portsmouth Polytechnic on England’s south coast with an honors degree in Mechanical Engineering, majoring in design.