CASE STUDY: JOSAM – CUSTOM TOWER TO INCREASE NAME VISIBILITY AND SPARE RIGGING EXPENSES IN 20’ x 30’ EXHIBIT
CHALLENGE: JOSAM wants to make its booth visible from far away but does not want to incur the hefty rigging expenses or additional installation time of hanging a large ceiling sign at the trade show.
SOLUTION: Mark Bric Display creates a custom tool-free self-install dual purpose 15’ tower with large company name & logo at the top.
JOSAM, who manufactures quality engineered plumbing drainage products, needed to display their drains and accessory components in an attractive, authentic and impactful manner. JOSAM had a 20’ x 30’ space and wanted to be easily seen and located by iys target audience in the busy exhibit hall. Their original thoughts were to use hanging signage. This option, however, was labor intensive and costly. Mark Bric Display exhibit designers suggested an alternative solution that saved JOSAM both time and money. With the modular ISOframe system, Mark Bric was able to create a custom 15’ tall tower for JOSAM that not only gave them the name and logo visibility they desired, but also gave them an attractive four direction backdrop for their product displays and a hidden storage area complete with a coat rack mounted inside!
The 8’ wide x 4’ deep x 15’ tall tower, built from the ground up eliminating the need for riggers and specialized labor, provided 32 sq. feet of secure, hidden, storage for product samples, extra literature, and personal items right there in the show hall. The tower’s convenient side door allowed easy, disruption free access to the spacious storage area.
With Mark Bric and the ISOframe display system, if you ask for a solution you always get it…and more! This unique 20’ x 30’ trade show exhibit created by Mark Bric Display with the tool-free ISOframe dependable display products, helped JOSAM meet their objective of “being the best at what they do” and elevated their name and logo head and shoulders above their competitors in the exhibit hall.
See next week’s blog for an up-close look at Mark Bric’s professional attention to detail demonstrated in the production of the custom counters and crates created for this innovative and impressive JOSAM exhibit.
Have a trade show display and exhibit project of your own? Want more information right now? Fill out the contact us form and we will call you right away. Want to peruse ISOframe products on your own? Visit www.ISOframeExhibits.com Have specific questions? Call our knowledgeable customer service assistants at 800-742-6275.