One of the buzz words in marketing these days is “branding”. The concept of branding has been around for a very long time; The term Brand Manager has been in job titles for at least 25 years. However, I think today, the term has become a hot topic, and certainly more labeled and defined since it holds relevance in the plethora of media where brand, image, and reputation must be created, defined, maintained and promoted. Within the last ten years, VCU, a local state institution of higher education, has even renamed their Master’s education program in advertising & marketing “The Brand Center”.
In the trade show and visual merchandising arena an understanding of “brand identity” is as crucial as understanding your target audience and customer base. After all it is these elements that drive foundational strategy, marketing and promotion. Brand is what people think, feel and say about your company or product line when you are not in the room.
Recently, I ran across this informative article regarding promotion and brand theory and how to evaluate opportunities as to not steal, or deplete, your own branding; it is a worthwhile quick read.
If you are in search of products and tools to assist with brand creation and communication, allow me to recommend Mark Bric Display and its line of trade show and visual merchandising products. All are perfect for helping you to develop and translate segments of brand identity and consistency in the retail, roadshow and trade show venues. Mark Bric can assist with marketing elements from single frames and banner stands to entire custom built trade show displays and exhibits.
Check these great products out here www.MarkBricDisplay.com and here www.ISOframeExhibits.com. You can always call 804-862-4655 for personal assistance from our knowledgeable customer service representatives too.
Check back on the Mark Bric blog again next week to learn more about the difference between marketing and branding?