Many folks toss around terms like marketing, promotion and branding as if they are interchangeable… one and the same thing. They are not. For starters, Branding is bigger than marketing. Just like Marketing is much bigger than any one of its components (advertising, trade shows, blogging etc.). This article, by the Tronvig Group, is very helpful in understanding and explaining the difference between marketing and branding. Every savvy marketer needs to understand the ying and yang relationship between the two.
Long ago, Aristotle said, “The whole is greater than the sum of its parts”; for branding and marketing, that thinking is still relevant today. After you’ve given the branding article a quick read and are ready to start on the implementation of elements to contribute to your overall branding strategy, give us a call for tools to help.
Mark Bric Display wants to be a part of creating synergy for your branding and promotion efforts. Mark Bric’s extensive product line, ranging from signage frames & collateral, banners & banner stands to an entire line of display & exhibit products, can accommodate the most creative strategies.
Making the sum of your promotional parts greater than the whole is easier when you allow Mark Bric to provide you with dependable, quality, ISOframe trade show exhibits, visual merchandising and pop products for retail and roadshow environments as well.
As you strive for balance between the pull of strategic branding efforts and the push of your tactical marketing endeavors, count on Mark Bric Display and its available products as a first line resource.
–By Stacy Poole, Marketing Professional for Mark Bric Display Corp.
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