Keeping up with industry trade reading is always a challenge as it often falls to the end of, or right off, the to do list. I am guessing I am not in this boat alone so I thought I would share just one small nugget I gleaned from Printing Impressions recently. I am embarrassed to say which issue because it will reveal that I am a couple of months behind. Let’s just say it was the issue from the shortest month of the year. If I had those few extra days before the end of the month report was due, I bet I would’ve read it sooner than this week.
In the article “Wide-Format Opportunity” by Denise Gustavson, it was this thought that captured my attention, “Wide-format technology can open up huge revenue opportunities for commercial printers, but there is certainly more involved than installing a press… But Wide-Format can be one of the most rewarding services you can offer your clients as it affords you the opportunity to grow.”
Wide-Format is such a necessary component to the exhibit and display creation here at Mark Bric Display. We do in-house printing specifically for our displays all day, 5 days a week. However, there is so much uncaptured business out there and so many people who could benefit from our ISOframe quality display options if they only knew about them. As a wide-format printer, you have a huge opportunity to capture new local business and generate additional opportunities from your existing customer base. Who doesn’t want to reap the benefits of business growth?
Mark Bric Display loves to partner with wide-format graphic producers to create exhibits, displays, banners, large fabric SEG prints. We can function as a one stop shop as needed but we are more than happy to share the wealth with the clients in your sphere of influence too. Make yourself familiar with the http://www.MarkBricDisplay.com exhibit options and realize that marketing displays and trade show exhibits can be a very natural extension to your existing business.
You are already drawing the right clientele and you have half the equation covered if you can print the wide format graphics (traditional or fabric). Many times our affiliates have the capabilities to print but do not want to stock exhibit hardware. Not a problem! Sometimes the hesitancy to sell an exhibit is not feeling knowledgeable enough. Let our customer service reps work through the details for you or let us use our expertise to show you and help you sell display options. We enjoy our working partnerships and can provide sales support through 3-D renderings & no obligation quotes. We also will work to open our showroom to your clients as needed. Plus, we can offer your clients exhibit storage, set-up and tear down services or hands on training at your facility or ours so they are comfortable with their exhibit prior to show time. Basically you are working to connect us with folks in your sphere of influence that have a display need and we in -turn are making you look good by meeting the need at a local level.
If you have invested in wide-format printing, consider the next step in generating more revenue – providing trade show & promotional displays and exhibits for your clients. You can do as little or as much of the printing for the job as you choose – we have found that we partner well with wide-format print providers. Don’t miss out on big opportunities. Give Mark Bric Display a call at 800-742-6275 and ask about how we work with our dealers and agencies to collaboratively create exhibits and promotional displays.