Save Money on Trade Show Exhibits with Branding Guidelines

  One way to save money in your exhibit program is to be sure to refer to your corporate branding strategy for all logos, graphics and print media before starting your next project. Not sure if your company has branding guidelines? Check with corporate headquarters or with your in house marketing department – they should…

Trade Show Exhibit Sticker Shock

Those of us who have been in the trade show and exhibit industry for quite some time, take for granted that everyone knows that trade show exhibits with any degree of customized features can get pricey. Of late, listening to the chatter in our customer service department, it has become obvious that a lot of…

Trade Show Exhibiting is for Everyone

With the big Consumer Electronic Show blackout in Las Vegas this month trade shows made the national news. Granted it was more about the irony of the biggest electronics show being without power, rather than the science and art of exhibiting, quality displays, and the merit of trade shows themselves! The short lived, two-hour power…