Trade Show Season – Need to Know

When someone tells me they are headed to their first trade show and then asks for advice, the amount of vital information running around in my brain gleaned over the past 25 years in the industry as an exhibitor, marketing consultant, and trade show exhibit producer is almost too voluminous to summarize.

Is Your Trade Show Exhibit Properly Accessorized?

Everyone can get dressed and put on clothes, but not everyone can pull together a properly accessorized outfit. Using Mark Bric ISOframe trade show displays and exhibits is akin to donning the whole accessorized package on the fashion week runway. You can choose other exhibit systems but if you want to do more than just…

The Difference Between Marketing & Branding

Many folks toss around terms like marketing, promotion and branding as if they are interchangeable‚Ķ one and the same thing. They are not. For starters, Branding is bigger than marketing. Just like Marketing is much bigger than any one of its components (advertising, trade shows, blogging etc.). This article, by the Tronvig Group, is very…