Save Money on Trade Show Exhibits with Branding Guidelines

  One way to save money in your exhibit program is to be sure to refer to your corporate branding strategy for all logos, graphics and print media before starting your next project. Not sure if your company has branding guidelines? Check with corporate headquarters or with your in house marketing department – they should…

Trade Show Exhibit Sticker Shock

Those of us who have been in the trade show and exhibit industry for quite some time, take for granted that everyone knows that trade show exhibits with any degree of customized features can get pricey. Of late, listening to the chatter in our customer service department, it has become obvious that a lot of…

Trade Show Exhibiting is for Everyone

With the big Consumer Electronic Show blackout in Las Vegas this month trade shows made the national news. Granted it was more about the irony of the biggest electronics show being without power, rather than the science and art of exhibiting, quality displays, and the merit of trade shows themselves! The short lived, two-hour power…

25 Steps to Trade Show Exhibit Excellence

At Mark Bric Display we pride ourselves in being a worldwide company that addresses trade show exhibit and retail display needs all around the globe. People often ask us who our typical client is. For that question, we do not have a pat, one-size fits all answer…and we think that is a good thing! We…

6 Trade Show Mistakes to Avoid

We are in the exhibit business and want each and every client we help to be as successful as possible with their trade show efforts. We know that exhibits and displays are very important to your trade show program but there is more to the picture than the right display like the stellar, easy-set up,…

Trade Shows Are Worth It!

It’s that time of year again when companies iron out their budgets for the upcoming year. If you are still wavering on whether to include trade shows in your sales & marketing mix,  and wondering if trade exhibitions are worth all the work and display expense and fuss…you may want to read this article from…

About Exhibit Graphics…The Fabric Trend Continues

  Back in 2015, Sign & Digital Graphics magazine ran an article entitled “Trade Show Booth Trends” that began with these words: “The most obvious trend for trade show exhibits continues to be innovative methods for using dye sublimated printed fabric graphics. The exhibit manufacturers are creating more and more systems, generally utilizing aluminum extrusions…

6 Money Saving Ideas for Your Trade Show Exhibit

Whether you have an existing trade show exhibit or you are getting ready to plan and design a new one, there is always a need to keep your budget, and ways to save money, in mind. None of us can escape the fiduciary scrutiny that comes along with limited marketing resources. Often, trade show (and…

Trade Show Exhibit: Refurbish or Repurchase?

Perhaps you are in the middle of another trade show season and it has been a few years since you bought your exhibit. Like most exhibitors in this situation, you find yourself pondering this question: refurbish or re-purchase? It is decision time! Most exhibits last anywhere from three to seven years. When did you purchase…

How to Answer, “Why Should I Do Business With You?”

At Mark Bric Display we are always looking for ways to help you do trade shows better. Remember, trade show success is not getting the most leads…it’s getting the right leads. With that in mind, take a look at this week’s pick for Monday Advice: Pitching vs. Positioning – How to best answer a trade show…

TRADE SHOW STAFFING & TRAINING IS A MUST

 TRADE SHOW STAFFING & TRAINING IS A MUST If you are a large corporation, you most likely have plentiful personnel resources from which to choose to staff your trade show booth. If you are a smaller company, resources may be limited. You may only be able to bring two or three people with you as…

Power Primer for Small Trade Show Exhibits

Don’t be discouraged if your marketing budget limits your company to a smaller 10′ x 10′ trade show exhibit booth space. There is a lot of potential power in that place if you carefully craft your display and are intentional with your pre-show, during show and post-show follow up. You don’t have to let being…

Tips On How To Select A Trade Show

In order to pick the right show, you have to understand who your company is and what products and services you provide. It is also helpful to have a good handle on who your customers are currently and what qualities mark good potential future customers.

Trade Show Wisdom: Start Small…Expand Later

When someone says ” trade show”, does it make you break out in a cold sweat just thinking about all the details? It shouldn’t, or maybe it is better said, it doesn’t have to. Just because some exhibits are large, intimidating and cost more than your first home, doesn’t mean they all are. With ISOframe…

Retail Store Environment Design…Trade Show Style

Retail sales struggling? Storefront and internal environment feel a bit stale? Why not don a trade show mindset for your retail environment? Treat every day like it is a special event and add some fresh energy to your store. You don’t have to search out an architectural firm to accomplish a retail enhancement; trade show…

Trade Show Season – Need to Know

When someone tells me they are headed to their first trade show and then asks for advice, the amount of vital information running around in my brain gleaned over the past 25 years in the industry as an exhibitor, marketing consultant, and trade show exhibit producer is almost too voluminous to summarize.

Is Your Trade Show Exhibit Properly Accessorized?

Everyone can get dressed and put on clothes, but not everyone can pull together a properly accessorized outfit. Using Mark Bric ISOframe trade show displays and exhibits is akin to donning the whole accessorized package on the fashion week runway. You can choose other exhibit systems but if you want to do more than just…

The Difference Between Marketing & Branding

Many folks toss around terms like marketing, promotion and branding as if they are interchangeable… one and the same thing. They are not. For starters, Branding is bigger than marketing. Just like Marketing is much bigger than any one of its components (advertising, trade shows, blogging etc.). This article, by the Tronvig Group, is very…

8 Powerful Tips for More Effective Marketing

James Heaton of Tronvig Group once said, “No one buys what you sell, they buy what is of value to them”. Marketers and public relations professionals are on an unending quest for folks to buy into products, services and personas. The underlying goal is to be the brand people value. The question then becomes: How…

The Buzz on Branding & Promotion

One of the buzz words in marketing these days is “branding”.  The concept of branding has been around for a very long time; The term Brand Manager has been in job titles for at least 25 years. However, I think today, the term has become a hot topic, and certainly more labeled and defined since…

5 Must Have Items In Your Tabletop Exhibit

1 Great Graphics No matter which style of tabletop exhibit you select you must have a great graphic as a feature element of your display. A simple, large, clear image is the most effective way to make a memorable impression. Too many images on a small tabletop exhibit surface area reduces the size of each…

7 Places to Use a Tabletop Display

Are you looking to attend a regional show? Perhaps you are testing out several vertical markets to see if they have an interest in your product and services. Not sure you can invest in another large targeted display for an “iffy” market? Do your sales people need to increase their closure rates? Are you a…

Talkin’ about Tabletop Displays

Your table top exhibit should be like a stop sign in the flow of traffic. No, it does not have to be bright red and octagonal, but it should make folks stop and take a look at what you have to offer. If you can get them to stop with your brief image and short…

This Whole Trade Show Exhibit…Fits in Here!

The whole custom modular ISOframe exhibit is tool-free, self-assembly and easy to move! ISOframe saves you time and money with no-fuss installation, dismantle and transport! Best of all, the whole exhibit fits into manageable cases and is easily transported in just one small van!

RAINY DAY SHOWFLEX TRADE SHOW DISPLAY REMINDER

Over the last week it has rained more days than it has not so we have had a lot of practice opening and closing our umbrellas around here. Every time I open my umbrella it reminds me, not only of the time as a college freshman at Virginia Tech when I opened my umbrella on…

IT’S A SMALL WORLD AFTER ALL: How Mark Bric Made iFAVINE’S International Trade Show Experience Easy

Mark Bric made iFAVINE’s world a bit smaller and a lot easier with its state of the art exhibit design knowledge, free 3-D color rendering services and its knowledgeable trade show solution team. With these detailed 3D renderings, iFAVINE was assured that purchasing an exhibit remotely didn’t have to mean purchasing sight unseen. As you can see the renderings and finished product really do match!

Next Level Exhibiting

Trade show exhibiting no longer has to be a one and done situation. To maximize ROI, savvy companies are considering display units which they can use and re-use all or part of at multiple show venues.

Banners Don’t Have to Stand Alone

Banners are not just for stand-alone use. You can easily add banner stands to your exhibit for that extra bit of impact; see how CSM did that here!  Versatile banner stands  are typically used as stand-alone marketing pieces in small venues, retail venues and showrooms.  However, if you have more space, consider combining banner stands with…

Stand Up & Cheer for Fabric

Stand Up & Cheer For Fabric Displays! The creative possibilities of fabric are endless. Fabric is a clear choice when considering its advantages over vinyl, paper, plastic and other rigid substrates.

Overwhelmed By A Trade Show Exhibit Build?

Let’s face it, new trade show exhibit builds can be overwhelming without proper help. When it is time to create a new exhibit, you may feel anxious and like you need a step by step how to guide. No exhibit producer can tell you exactly what you need without your input, advice and insight into your company’s culture, products and sales nuances, but there are basic things they should be able to walk you through.

CHOOSE VALUE OVER PRICE

As you evaluate your budget, you may be tempted to buy solely on price. If you encounter a vendor that is trying to win your business by giving you the “lowest price, you’ll find anywhere” you may want to walk away…or at least think twice. What you want is not the lowest price, but the best value.

JOSAM – SUCCESS IS IN THE DETAILS

Enter the use of Mark Bric’s ISObar counters. ISObar is part of the ISOframe family of dependable displays and was perfect for the task because the counters come in a variety of configurations: curved, straight, single unit or multiple units to create desired length, even L-shaped which allowed for design freedom and the ability to choose what would work best in the overall exhibit.

ISOFRAME HELPS JOSAM REACH NEW HEIGHTS

With the modular ISOframe system, Mark Bric was able to create a custom 15’ tall tower for JOSAM ‘s trade show exhibit that not only gave them the name and logo visibility they desired, but also gave them an attractive four direction backdrop for their product displays and a hidden storage area complete with a coat rack mounted inside!

Light Up the Room!

ISOframe light boxes are an easy way to revitalize your exhibit and display program! Give your display and exhibit program a bit of pop with an ISOframe Light Box.

FONT FACTS

If you are getting ready to design a new promotion with retail signage or you are planning graphics for your next trade show exhibit, you might want to brush up on your font facts. It could mean the difference between being seen and understood or just being overlooked.

MUSEUM MUSE

Every community, even in the smallest town, has some type of museum or historical society…As with any vertical market sales pitch, cater your message to meet specific needs of the museum with whom you are meeting. Hand select a few products and demonstrate applications to the museum within their specific environment.

Strong Move to Soft Fabric Signage

The move in the industry to soft signage is a trend of wisdom. If you have yet to investigate the realm of tension SEG (Silicone edged graphic) fabric display options, why wait any longer? Our ISOframe display family includes ISOframe fabric which encompasses trade show displays, retail signage (both mounted and free standing), as well as backlit light boxes in almost unlimited sizes.

5 Vendor Quick Checks

No matter what your experience with suppliers has been in the past, here are 5 Quick Checks to get you started on the journey to healthy and happy vendor relationships.
Mark Bric Display would love the opportunity to pass your vendor check inspection!

5 Trade Show “Thankful for” Things

It should be easy for everyone participating in trade shows to be thankful for these things. If you are in a spot where you are currently not experiencing these “thankful for” items with your trade show exhibit and display program…call 800-742-6275 right away and we will get you back to a state of thankful bliss in no time.

Banners Are Better

When it comes to restaurant, retail and trade show marketing, sometimes more, or more “modern”, is not always better. Electronic signs are trendy and do grab your attention. But not everyone likes them, or can read as fast as you think they can, especially if your messages tend to be too long. Not every campaign needs to have three rotating “spots”. Sometimes static signage, such as an attractive banner stand, can be more effective and just what you, and your customers, need.

Tell Us Your Budget!

Why is it so hard for us to divulge what our budget is for a particular project? I think in our over cynical buyer beware world we are afraid we will get taken advantage of if we give sales people specific dollar amounts.What they are trying to answer is, “What is the highest quality, most reasonable product to show you based on your budget?”

Jumpstart Your Creativity

Often your best ideas don’t come when you are alone but when you are with a group of other folks who also value creativity and enjoy finding inspiration from serendipitous situations. We challenge you to peruse some unique ideas from around the globe and get your creative juices flowing.

To Swag or Not to Swag

So, where does that leave us on the issue of SWAG? No show giveaways at all? Ever? Not necessarily. The right SWAG, given to the right prospect can do a great job in getting that potential client to remember you.

Mark Bric Display Announces New Look for More User-Friendly Website!

It is my pleasure to announce the newer and more user-friendly version of the Mark Bric Display site which features our full array of products including our newest exhibit and display line, ISOframe. Our striking, flexible, portable and affordable display solutions range from single banners and light boxes all the way through to custom exhibits and displays in a variety of printed graphic mediums including SEG Fabric. This new site allows you to ask us questions, arrange free design consultations and start the 3-D exhibit design rendering process all with a few simple clicks.

5 Things to Consider When Purchasing a Light Box

  In the retail environment, light boxes have become a great way to not only enhance foot traffic but to also create and augment the shop-in-shop, store-within-a-store, and concession area experience.  Light boxes are not merely trendy, they really do make a difference in gaining the attention of your customers whether it be in the…

Not All University Signage is Set in Stone

Everywhere you look on any given US campus you will find signs of all shapes, sizes and materials…and plenty of them. There is more to university signage than the plethora of permanent and semi-permanent wayfinding signage that mark academic focus buildings, libraries, gyms, common use areas, dining halls, various specialty eateries, and even every mascot named street. There are literally hundreds of occasions and reasons colleges and universities need less permanent, yet integral, signage.

EVERY Display…EVERY Time

We really do set up EVERY display before we pack and ship it to you. Keep in mind the ISOframe Wave is a perfect display if you need a backwall that is easy to set-up, easy to transport and has multiple accessories.

10 Ways iPad®s Are Transforming Retail

If you are a retailer, consider implementing some of these ideas. I think they may just turn the slow boat into a large and fast wake of profits! Give us a call at 800-742-6275 if you need some ideas for iPad holders and mounts to make these ideas work in your store’s environment.

AUDIO VISUAL BOOTH BOOST

AUDIO VISUAL BOOTH BOOST It’s time for yet another trade show and you are brainstorming ideas to infuse some new life and excitement to your exhibit. You want to break the glazed stare of aisle walkers and get attendees to actually enter your space. Consider adding audio visual elements into your plan; maybe you’ll even…

Everything Old is New Again!

Everything old is new again! That includes Flexiframe, our longest running display system. You may recall that in 1985 Mark Bric introduced Flexiframe, a light weight, inexpensive, and extremely versatile frame and display system to the retail markets for both signage and display needs. This marked the start of Mark Bric Display, a new line of business within the Mark Bric group. Since then, the product line has expanded and is viable not only for retail and POP displays but also for roadshows, tradeshows, exhibits and in both commercial and non-profit venues.

CASE STUDY: Easilocks® of Ireland Uses Mark Bric Display’s ISOframe Exhibit Management and Show Set-Up & Tear Down Services as a Natural Extension of Their Resources

Mark Bric considers your tradeshow an investment; we know the investment in time and money is significant, we don’t just stop after the initial design consultation, free 3-d full color rendering, and exhibit creation. We want to provide full service for you. If you need help with show coordination and on site set-up and tear down just ask and we can discuss options tailor made to your exhibit and show schedule.

Stone Becomes as Light as Fabric

With the availability of systems such as Mark Bric Display’s ISOframe there is no need to struggle, or spend a fortune on display materials and shipping anymore. There are comparable solutions that give you that same custom look for a reasonable price and can outfit a larger exhibit space with a tool-free assembly display – which means low installation time and expense.

An Exhibit for the Man Upstairs

Working with Mark Bric Display is always a collaborative process between the client and our display design and production teams. Each step of the process is monitored closely so that design vision, hardware and graphics are synergistic in providing the client an exhibit of which they are not just proud, but can honestly say has enabled them, as in this case, to meet their predetermined sales and marketing objectives.

10 SIGNS YOU NEED A NEW TRADE SHOW EXHIBIT

10 SIGNS YOU NEED A NEW TRADE SHOW EXHIBIT When you have holes in your socks, or heaven forbid in your undergarments, you know it is time to get rid of the old ones, fast track a trip to the store, shell out some dinero and get a snazzy pair of new knee socks! Did…

Perfect Quick Response For First Responder Training

Mark Bric Display and FASTSIGNS joined forces to create an exhibit that would quickly draw the attention of college students to the public safety training program. Big, bold, colorful photographs and large easy to read fonts graphically designed by FastSigns and then printed in house by Mark Bric Display were combined to put finishing touches on a Mark Bric 4×3 Curved SnapUp® for VVCC Public Training Center’s exhibit space.

Case Study: WASTE AWAY® – Help We Have No High Res Logo File or Graphics & We Need This Booth Now!

Timelines are important and adequate advance planning always makes exhibit design and creation less stressful, but Mark Bric’s streamlined process and their ability to problem solve makes them a wise choice for an exhibit provider – even if you have graphic quality and deadline challenges. Notice that even with WASTE AWAY® ’s very short timeline, Mark Bric Display set the ISOframe SEG Fabric display up in their warehouse before sending it to the client. Pre-build at warehouse is just one piece of Mark Bric Display’s commitment to quality and customer satisfaction.

Traffic Can Be a Good Thing!

Summer is the perfect time to do some trade show marketing planning and evaluation of what has worked for you and what might need some adjustment. Consider these ways to increase your booth traffic…

Monday Motivation From Our Own Miracle Man

Motivation Monday: Miracle Man – Willie Cottle 4 years later! If you’ve been a long time Mark Bric Display customer, you may remember that back in April of 2012 one of our employees, Willie Cottle, was blessed by the life giving gift of a liver from an Organ Donor. He astounded his physicians by being…

Large Format Graphics Vocab Primer: Is This Guy Speaking Greek?

Large Format Graphics Vocab Primer:  Is This Guy Speaking Greek?  At Mark Bric we provide attractive, quality signage, banner and display graphics for trade show and retail markets with fabric, polyester, vinyl and a variety of rigid substrates. Even though terminology for the various materials and processes can get confusing, we promise to make getting what…

Graphics? What’s the big deal?

  Graphics? What is the big deal? Well, if you are new to the game of grabbing attention visually, you need to know graphics are often a game changer and can make or break a display whether it is in the retail or trade show venue.  At Mark Bric Display we help people select the…

MEASURING TRADESHOW ROI: Measure Twice…

MEASURING TRADESHOW ROI: Measure Twice… “What gets measured gets managed.” – Peter Drucker You have heard the saying, “Measure twice…cut once”, right? This phrase is most commonly used to illustrate the importance of measurement and being sure you are doing the right thing before taking action in a wood cutting or construction setting. No one…

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…

Orlando, Florida Here We Come!

From Wednesday, October 23rd through Friday the 25th the Mark Bric Display Dream Team will be in Florida exhibiting at the 2013 Specialty Printing and Imaging Technology (SGIA) Expo. The 2013 SGIA Expo is the only place to see the full spectrum of imaging technologies and applications. Why Should You Come Visit Us? We can…

We ”Exhibit” Customer Service At The Highest Level

At Mark Bric Display, we couldn’t be the company we are without you, the customer. That’s why we raise the bar and strive to take customer service to the highest level. We don’t just provide you with a customer service representative, we have “customer advocates” at your service.   As customer advocates, our service team…

Our “101 Guide” To Preparing For A Show

It’s midnight and you’ve finally gotten your shipping crates back after the last long day of a three-day show. Your back aches from standing in the showroom for 8 hours. Your feet hurt from those shoes that need more support. And all you want to do is catch a little sleep and head home to…

Mark Bric Is Always “On Call” For You

By: Larry Ragland, president of Mark Bric Display North America Have you ever arrived at a trade show far away from home (and your local support system) all ready to knock it out of the park, only to find that something you shipped didn’t make it? You open up your packages and find that your…

Mark Bric’s ISOframe Wave TM Display Wins National Award

Mark Bric Display’s ISOframe WaveTM display and exhibition system has been chosen by readers of Wide-Format Imaging magazine as the 2013 Top Product in the Banner Stands/Portable Displays’ category. The eighth annual Wide-Format Imaging Readers’ Choice Top Products Awards feature breakthrough products that have caused the most excitement in the industry and have been a…