Watching in combination with doing is a formula that instills confidence.

If you are still using simple folded leg tables in your trade show exhibit space, it is time to step it up and upgrade to a counter, or two, for your display. Why? Here are 5 great reasons: 1.  Excellent location for greeting attendees. Counters are traditionally taller than standard table tops and allow for…

It’s that time of year again when companies iron out their budgets for the upcoming year. If you are still wavering on whether to include trade shows in your sales & marketing mix,  and wondering if trade exhibitions are worth all the work and display expense and fuss…you may want to read this article from…

  Back in 2015, Sign & Digital Graphics magazine ran an article entitled “Trade Show Booth Trends” that began with these words: “The most obvious trend for trade show exhibits continues to be innovative methods for using dye sublimated printed fabric graphics. The exhibit manufacturers are creating more and more systems, generally utilizing aluminum extrusions…

Pay attention to #5

Whether you have an existing trade show exhibit or you are getting ready to plan and design a new one, there is always a need to keep your budget, and ways to save money, in mind. None of us can escape the fiduciary scrutiny that comes along with limited marketing resources. Often, trade show (and…

Perhaps you are in the middle of another trade show season and it has been a few years since you bought your exhibit. Like most exhibitors in this situation, you find yourself pondering this question: refurbish or re-purchase? It is decision time! Most exhibits last anywhere from three to seven years. When did you purchase…