Save Money on Trade Show Exhibits with Branding Guidelines

  One way to save money in your exhibit program is to be sure to refer to your corporate branding strategy for all logos, graphics and print media before starting your next project. Not sure if your company has branding guidelines? Check with corporate headquarters or with your in house marketing department – they should…

Trade Show Exhibit Sticker Shock

Those of us who have been in the trade show and exhibit industry for quite some time, take for granted that everyone knows that trade show exhibits with any degree of customized features can get pricey. Of late, listening to the chatter in our customer service department, it has become obvious that a lot of…

Trade Show Exhibiting is for Everyone

With the big Consumer Electronic Show blackout in Las Vegas this month trade shows made the national news. Granted it was more about the irony of the biggest electronics show being without power, rather than the science and art of exhibiting, quality displays, and the merit of trade shows themselves! The short lived, two-hour power…

25 Steps to Trade Show Exhibit Excellence

At Mark Bric Display we pride ourselves in being a worldwide company that addresses trade show exhibit and retail display needs all around the globe. People often ask us who our typical client is. For that question, we do not have a pat, one-size fits all answer…and we think that is a good thing! We…

Trade Shows Are Worth It!

It’s that time of year again when companies iron out their budgets for the upcoming year. If you are still wavering on whether to include trade shows in your sales & marketing mix,  and wondering if trade exhibitions are worth all the work and display expense and fuss…you may want to read this article from…

About Exhibit Graphics…The Fabric Trend Continues

  Back in 2015, Sign & Digital Graphics magazine ran an article entitled “Trade Show Booth Trends” that began with these words: “The most obvious trend for trade show exhibits continues to be innovative methods for using dye sublimated printed fabric graphics. The exhibit manufacturers are creating more and more systems, generally utilizing aluminum extrusions…

6 Money Saving Ideas for Your Trade Show Exhibit

Whether you have an existing trade show exhibit or you are getting ready to plan and design a new one, there is always a need to keep your budget, and ways to save money, in mind. None of us can escape the fiduciary scrutiny that comes along with limited marketing resources. Often, trade show (and…

Trade Show Exhibit: Refurbish or Repurchase?

Perhaps you are in the middle of another trade show season and it has been a few years since you bought your exhibit. Like most exhibitors in this situation, you find yourself pondering this question: refurbish or re-purchase? It is decision time! Most exhibits last anywhere from three to seven years. When did you purchase…

Power Primer for Small Trade Show Exhibits

Don’t be discouraged if your marketing budget limits your company to a smaller 10′ x 10′ trade show exhibit booth space. There is a lot of potential power in that place if you carefully craft your display and are intentional with your pre-show, during show and post-show follow up. You don’t have to let being…

Tips On How To Select A Trade Show

In order to pick the right show, you have to understand who your company is and what products and services you provide. It is also helpful to have a good handle on who your customers are currently and what qualities mark good potential future customers.