There is a lot of distractions on the trade show floor, specially on shows where active adventures and travelers populate the isles. There are also a lot of shows in this market and one size does not fit all. Meet Matador of Boulder Co. and their Packable Adventure Travel Gear https://matadorup.com/ This remarkable company also…
One way to save money in your exhibit program is to be sure to refer to your corporate branding strategy for all logos, graphics and print media before starting your next project. Not sure if your company has branding guidelines? Check with corporate headquarters or with your in house marketing department – they should…
Keeping up with industry trade reading is always a challenge as it often falls to the end of, or right off, the to do list. I am guessing I am not in this boat alone so I thought I would share just one small nugget I gleaned from Printing Impressions recently. I am embarrassed to…
Those of us who have been in the trade show and exhibit industry for quite some time, take for granted that everyone knows that trade show exhibits with any degree of customized features can get pricey. Of late, listening to the chatter in our customer service department, it has become obvious that a lot of…
It is with great sadness that we say goodbye to humanitarian, philanthropist, entrepreneur and Mark Bric Display founder Gert Johansson. Gert, who was 83 years old, passed away on Sunday, March 25, 2018 surrounded by his loving family. Many of our customers only know Mr. Johansson through the Mark Bric Display size marker and exhibit…
When people think custom, typically their mind goes straight to “more expensive”. We need to change that paradigm in the trade show industry. A custom exhibit should mean higher quality, better met needs, and a more precise tool to meet sales & marketing goals. It does not have to translate to more expensive.
With the big Consumer Electronic Show blackout in Las Vegas this month trade shows made the national news. Granted it was more about the irony of the biggest electronics show being without power, rather than the science and art of exhibiting, quality displays, and the merit of trade shows themselves! The short lived, two-hour power…
Researching and choosing the best trade show to attend is only part of the challenge in attracting potential customers. A significant portion of your investment and efforts will be spent in the creation of the right display to woo the vast potential audience that attends the trade show into your booth.
At Mark Bric Display we pride ourselves in being a worldwide company that addresses trade show exhibit and retail display needs all around the globe. People often ask us who our typical client is. For that question, we do not have a pat, one-size fits all answer…and we think that is a good thing! We…
In a search for quality display systems to match the look and feel of their high-end brands, they found Mark Bric’s ISOframe light boxes.
Learn how one shop gave new life to several dormant Mark Bric products.
Watching in combination with doing is a formula that instills confidence.
If you are still using simple folded leg tables in your trade show exhibit space, it is time to step it up and upgrade to a counter, or two, for your display. Why? Here are 5 great reasons: 1. Excellent location for greeting attendees. Counters are traditionally taller than standard table tops and allow for…
It’s that time of year again when companies iron out their budgets for the upcoming year. If you are still wavering on whether to include trade shows in your sales & marketing mix, and wondering if trade exhibitions are worth all the work and display expense and fuss…you may want to read this article from…
Back in 2015, Sign & Digital Graphics magazine ran an article entitled “Trade Show Booth Trends” that began with these words: “The most obvious trend for trade show exhibits continues to be innovative methods for using dye sublimated printed fabric graphics. The exhibit manufacturers are creating more and more systems, generally utilizing aluminum extrusions…
Pay attention to #5
Whether you have an existing trade show exhibit or you are getting ready to plan and design a new one, there is always a need to keep your budget, and ways to save money, in mind. None of us can escape the fiduciary scrutiny that comes along with limited marketing resources. Often, trade show (and…
Perhaps you are in the middle of another trade show season and it has been a few years since you bought your exhibit. Like most exhibitors in this situation, you find yourself pondering this question: refurbish or re-purchase? It is decision time! Most exhibits last anywhere from three to seven years. When did you purchase…
Jazz up your morning by watching this new Mark Bric ShowFlex Umbrella display video. The music is really catchy so be prepared to dance all day! https://vimeo.com/232517998 Need to know more about the Umbrella display check it out here: https://www.markbricdisplay.com/en-us/solution/showflex-umbrella-displays/ For assistance and pricing call Mark Bric Display at 800-742-6275.
The show is not over when exhibit hours end. In some ways it really is just beginning. If your team has planned the show correctly there will be lead follow-up guidelines to simplify the task.
Did you know that 79 percent of trade show leads go unfulfilled?
Don’t let the proverbial tree fall in the forest alone – make sure you have a big crowd there to hear it …and see it!
Don’t be discouraged if your marketing budget limits your company to a smaller 10′ x 10′ trade show exhibit booth space. There is a lot of potential power in that place if you carefully craft your display and are intentional with your pre-show, during show and post-show follow up. You don’t have to let being…
In order to pick the right show, you have to understand who your company is and what products and services you provide. It is also helpful to have a good handle on who your customers are currently and what qualities mark good potential future customers.
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