How To Successfully Design A Trade Show Exhibit
Filling a trade show exhibit space is both an art form and a science.
Overwhelmed By A Trade Show Exhibit Build?
Let’s face it, new trade show exhibit builds can be overwhelming without proper help. When it is time to create a new exhibit, you may feel anxious and like you need a step by step how to guide. No exhibit producer can tell you exactly what you need without your input, advice and insight into your company’s culture, products and sales nuances, but there are basic things they should be able to walk you through.
CHOOSE VALUE OVER PRICE
As you evaluate your budget, you may be tempted to buy solely on price. If you encounter a vendor that is trying to win your business by giving you the “lowest price, you’ll find anywhere” you may want to walk away…or at least think twice. What you want is not the lowest price, but the best value.
ISOFRAME HELPS JOSAM REACH NEW HEIGHTS
With the modular ISOframe system, Mark Bric was able to create a custom 15’ tall tower for JOSAM ‘s trade show exhibit that not only gave them the name and logo visibility they desired, but also gave them an attractive four direction backdrop for their product displays and a hidden storage area complete with a coat rack mounted inside!
MUSEUM MUSE
Every community, even in the smallest town, has some type of museum or historical society…As with any vertical market sales pitch, cater your message to meet specific needs of the museum with whom you are meeting. Hand select a few products and demonstrate applications to the museum within their specific environment.
CASE STUDY: FotoFinder – ISOframe Premium Custom Exhibit and Secure Storage Tower
Mark Bric Display worked with its distributor RBL Industries to design and create a custom built ISOframe vertical tower featuring an oversized video display. The 8’ x 4’ x 12’ tower used semi-rigid substrate graphic panels to facilitate its dual function as a locking storage closet.
8 Tips to Get Graphics Right: RGB, CMYK and PMS – Here is Your Primer!
This is a must read because it does a beautiful job in explaining and teaching the rudiments and differences between RGB, CYMK, and spot color. It also builds a good foundation for understanding color lingo and for learning to ask the right questions of the graphics person with whom you are teaming to produce your exhibits and displays.
3 Tips to Ensure Your Graphics Work in a Large Scale Display
3 Tips to Ensure Your Graphics Work in a Large Scale Display So, recently I was talking with our in-house graphic guru, Ron Sprouse, and I asked him, “If you had to give me just 3 tips to pass along to our clients to ensure their graphics would work in a large scale display, what…
8 Important Questions to Ask When Purchasing a Trade Show Display
8 Important Questions to Ask When Purchasing a Trade Show Display When it comes time to purchase a trade show exhibit, most people have already committed to a booth space. If you haven’t great; but if you have, remember you can’t fit a castle on a lot designed for a town home! By the same token…
Effective Booth Design: Look at Me! Three Seconds and Counting
Effective Booth Design: Look at Me! Three Seconds and Counting If you have teenagers, or anyone in your life attached to a cell phone, you know the struggle is real when competing for time and attention to get your message across to your audience. The same thing proves true at a trade show. The biggest tool…
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