How To Successfully Design A Trade Show Exhibit
Filling a trade show exhibit space is both an art form and a science.
Filling a trade show exhibit space is both an art form and a science.
ISOframe Wave is the first portable exhibit that can be formed into any shape; it provides stunning visual impact coupled with infinite flexibility!
Let’s face it, new trade show exhibit builds can be overwhelming without proper help. When it is time to create a new exhibit, you may feel anxious and like you need a step by step how to guide. No exhibit producer can tell you exactly what you need without your input, advice and insight into your company’s culture, products and sales nuances, but there are basic things they should be able to walk you through.
Every community, even in the smallest town, has some type of museum or historical society…As with any vertical market sales pitch, cater your message to meet specific needs of the museum with whom you are meeting. Hand select a few products and demonstrate applications to the museum within their specific environment.
Don’t let freight fret and shipping snafus ruin your exhibiting experience!
No matter what your experience with suppliers has been in the past, here are 5 Quick Checks to get you started on the journey to healthy and happy vendor relationships.
Mark Bric Display would love the opportunity to pass your vendor check inspection!
If you are planning on attending trade shows any time soon, these “10 things” should serve as your pre-flight check list to ensure you get the most out of your future trade show experiences.
It should be easy for everyone participating in trade shows to be thankful for these things. If you are in a spot where you are currently not experiencing these “thankful for” items with your trade show exhibit and display program…call 800-742-6275 right away and we will get you back to a state of thankful bliss in no time.
If you build it, trade show attendees don’t just magically visit your booth… Are you ready to start engaging your customers? Let us help you from the ground up. With ISOframe exhibit systems, based on your individual goals and needs, we can create an engaging exhibit in no time!
Why is it so hard for us to divulge what our budget is for a particular project? I think in our over cynical buyer beware world we are afraid we will get taken advantage of if we give sales people specific dollar amounts.What they are trying to answer is, “What is the highest quality, most reasonable product to show you based on your budget?”
Often your best ideas don’t come when you are alone but when you are with a group of other folks who also value creativity and enjoy finding inspiration from serendipitous situations. We challenge you to peruse some unique ideas from around the globe and get your creative juices flowing.
It is my pleasure to announce the newer and more user-friendly version of the Mark Bric Display site which features our full array of products including our newest exhibit and display line, ISOframe. Our striking, flexible, portable and affordable display solutions range from single banners and light boxes all the way through to custom exhibits and displays in a variety of printed graphic mediums including SEG Fabric. This new site allows you to ask us questions, arrange free design consultations and start the 3-D exhibit design rendering process all with a few simple clicks.
In the retail environment, light boxes have become a great way to not only enhance foot traffic but to also create and augment the shop-in-shop, store-within-a-store, and concession area experience. Light boxes are not merely trendy, they really do make a difference in gaining the attention of your customers whether it be in the…
The HPGCC strives to “Provide Solutions” and “Develop Leaders” within the community. This project showed HPG Chamber that Mark Bric is a key player in providing solutions for all size projects, not just their industry leading large custom trade show exhibit and display work.
We really do set up EVERY display before we pack and ship it to you. Keep in mind the ISOframe Wave is a perfect display if you need a backwall that is easy to set-up, easy to transport and has multiple accessories.
Combining technology and social media can be done! It just takes some advance planning. Mark Bric Display can assist you in designing a booth that works with your AV & social media needs.
Everything old is new again! That includes Flexiframe, our longest running display system. You may recall that in 1985 Mark Bric introduced Flexiframe, a light weight, inexpensive, and extremely versatile frame and display system to the retail markets for both signage and display needs. This marked the start of Mark Bric Display, a new line of business within the Mark Bric group. Since then, the product line has expanded and is viable not only for retail and POP displays but also for roadshows, tradeshows, exhibits and in both commercial and non-profit venues.
With the availability of systems such as Mark Bric Display’s ISOframe there is no need to struggle, or spend a fortune on display materials and shipping anymore. There are comparable solutions that give you that same custom look for a reasonable price and can outfit a larger exhibit space with a tool-free assembly display – which means low installation time and expense.
Success means that there is no need for custom display prices when hybrid ISOframe systems can give you all the advantages without the expense or the hassle.
Mark Bric Display and FASTSIGNS joined forces to create an exhibit that would quickly draw the attention of college students to the public safety training program. Big, bold, colorful photographs and large easy to read fonts graphically designed by FastSigns and then printed in house by Mark Bric Display were combined to put finishing touches on a Mark Bric 4×3 Curved SnapUp® for VVCC Public Training Center’s exhibit space.
Timelines are important and adequate advance planning always makes exhibit design and creation less stressful, but Mark Bric’s streamlined process and their ability to problem solve makes them a wise choice for an exhibit provider – even if you have graphic quality and deadline challenges. Notice that even with WASTE AWAY® ’s very short timeline, Mark Bric Display set the ISOframe SEG Fabric display up in their warehouse before sending it to the client. Pre-build at warehouse is just one piece of Mark Bric Display’s commitment to quality and customer satisfaction.
Mark Bric Display worked with its distributor RBL Industries to design and create a custom built ISOframe vertical tower featuring an oversized video display. The 8’ x 4’ x 12’ tower used semi-rigid substrate graphic panels to facilitate its dual function as a locking storage closet.
To tie everything together I want to pass along a resource from Exhibitor entitled “Graphics Guidance”. It will serve as a refresher and summary to all we have processed (yes, pun intended).
This is a must read because it does a beautiful job in explaining and teaching the rudiments and differences between RGB, CYMK, and spot color. It also builds a good foundation for understanding color lingo and for learning to ask the right questions of the graphics person with whom you are teaming to produce your exhibits and displays.
3 Tips to Ensure Your Graphics Work in a Large Scale Display So, recently I was talking with our in-house graphic guru, Ron Sprouse, and I asked him, “If you had to give me just 3 tips to pass along to our clients to ensure their graphics would work in a large scale display, what…
Hybrid trade show exhibits and displays explained. Mark Bric ISOframe products offer re-configuarable flexibility in modular standard graphics, rigid graphics and SEG fabric options.
If you have not considered using SEG fabrics for your retail signage and trade show and exhibit needs, now is the time to do so!
8 Important Questions to Ask When Purchasing a Trade Show Display When it comes time to purchase a trade show exhibit, most people have already committed to a booth space. If you haven’t great; but if you have, remember you can’t fit a castle on a lot designed for a town home! By the same token…
Effective Booth Design: Look at Me! Three Seconds and Counting If you have teenagers, or anyone in your life attached to a cell phone, you know the struggle is real when competing for time and attention to get your message across to your audience. The same thing proves true at a trade show. The biggest tool…
TRAIN TRADE SHOW BOOTH PERSONNEL: It’s not optional in the formula for success. If you want trade show success, you must train your booth personnel – this is not optional. Even McDonald’s trains their employees before putting them in front of customers, so if you are selling a product or service that is more complicated…
With tradeshows, as in any marketing endeavor, you really do need to know what your company’s overall sales and marketing strategy is BEFORE you do ANYTHING!