Tips On How To Select A Trade Show

In order to pick the right show, you have to understand who your company is and what products and services you provide. It is also helpful to have a good handle on who your customers are currently and what qualities mark good potential future customers.

MUSEUM MUSE

Every community, even in the smallest town, has some type of museum or historical society…As with any vertical market sales pitch, cater your message to meet specific needs of the museum with whom you are meeting. Hand select a few products and demonstrate applications to the museum within their specific environment.

To Swag or Not to Swag

So, where does that leave us on the issue of SWAG? No show giveaways at all? Ever? Not necessarily. The right SWAG, given to the right prospect can do a great job in getting that potential client to remember you.

Traffic Can Be a Good Thing!

Summer is the perfect time to do some trade show marketing planning and evaluation of what has worked for you and what might need some adjustment. Consider these ways to increase your booth traffic…

MEASURING TRADESHOW ROI: Measure Twice…

MEASURING TRADESHOW ROI: Measure Twice… “What gets measured gets managed.” – Peter Drucker You have heard the saying, “Measure twice…cut once”, right? This phrase is most commonly used to illustrate the importance of measurement and being sure you are doing the right thing before taking action in a wood cutting or construction setting. No one…

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…