Don’t let the proverbial tree fall in the forest alone – make sure you have a big crowd there to hear it …and see it!
Knowing why you are going to each trade show also solidifies the type of booth design and environment that needs to be created…
In order to pick the right show, you have to understand who your company is and what products and services you provide. It is also helpful to have a good handle on who your customers are currently and what qualities mark good potential future customers.
Are You Media Ready?
I don’t think there is anyone out there who would say, “No thank you. I do not need any more clients”.
Every community, even in the smallest town, has some type of museum or historical society…As with any vertical market sales pitch, cater your message to meet specific needs of the museum with whom you are meeting. Hand select a few products and demonstrate applications to the museum within their specific environment.
Remember, sometimes opportunity doesn’t knock for you, but you can always knock for opportunities.