INCREASE YOUR CLIENT BASE
I don’t think there is anyone out there who would say, “No thank you. I do not need any more clients”.
MEASURING TRADESHOW ROI: Measure Twice…
MEASURING TRADESHOW ROI: Measure Twice… “What gets measured gets managed.” – Peter Drucker You have heard the saying, “Measure twice…cut once”, right? This phrase is most commonly used to illustrate the importance of measurement and being sure you are doing the right thing before taking action in a wood cutting or construction setting. No one…
QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?
QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…
Effective Booth Design: Look at Me! Three Seconds and Counting
Effective Booth Design: Look at Me! Three Seconds and Counting If you have teenagers, or anyone in your life attached to a cell phone, you know the struggle is real when competing for time and attention to get your message across to your audience. The same thing proves true at a trade show. The biggest tool…
UNLOCK TRADE SHOW SUCCESS: Engage With Coordinated Pre-Show Promotion
Tradeshows begin long before the exhibit hall doors open. For you, the exhibitor, it starts six months or more in advance with purchasing floor space and taking charge of the dreaded trade show binder. Form upon form may have you overwhelmed but you have got to do more than just show up and pray attendees…
Sales and Marketing Strategy for Tradeshows: Know Before You Go!
With tradeshows, as in any marketing endeavor, you really do need to know what your company’s overall sales and marketing strategy is BEFORE you do ANYTHING!
MARK BRIC DISPLAY BLOG 