MEASURING TRADESHOW ROI: Measure Twice…

MEASURING TRADESHOW ROI: Measure Twice… “What gets measured gets managed.” – Peter Drucker You have heard the saying, “Measure twice…cut once”, right? This phrase is most commonly used to illustrate the importance of measurement and being sure you are doing the right thing before taking action in a wood cutting or construction setting. No one…

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…