Traffic Can Be a Good Thing!

Summer is the perfect time to do some trade show marketing planning and evaluation of what has worked for you and what might need some adjustment. Consider these ways to increase your booth traffic…

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?

QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…