MORE THAN 6 IDEAS FOR EFFECTIVE PRE-TRADE SHOW PROMOTION
Don’t let the proverbial tree fall in the forest alone – make sure you have a big crowd there to hear it …and see it!
WHY SETTING TRADE SHOW GOALS & OBJECTIVES IS A MUST
Knowing why you are going to each trade show also solidifies the type of booth design and environment that needs to be created…
Lower the Risk of Freight Fret & Shipping Snafus
Don’t let freight fret and shipping snafus ruin your exhibiting experience!
Traffic Can Be a Good Thing!
Summer is the perfect time to do some trade show marketing planning and evaluation of what has worked for you and what might need some adjustment. Consider these ways to increase your booth traffic…
7 WAYS MURPHY’S LAW MIGHT STRIKE YOUR TRADE SHOW: Keep Calm and Trade Show On!
7 WAYS MURPHY’S LAW MIGHT STRIKE YOUR TRADE SHOW: Keep Calm and Trade Show On! Since it is still March and with St. Patrick’s day comes the “Everyone and everything is Irish” mentality, I present the Murphy’s Law of trade shows: If it can go wrong ….at some point, it will…and it will stress the heck…
POST TRADE SHOW FOLLOW-UP MATTERS: It’s not over until it’s over!
POST TRADE SHOW FOLLOW-UP MATTERS: It’s not over until it’s over! Each weekend I don my favorite workout pants, sneakers, tan gecko ball cap and, of course, my favorite The Dink Shop shirt then head out to the Sprouse Pickleball Center at Rockwood Park. I ensure I have remembered my pickleball paddle, at least one…
QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME?
QUALIFIED TRADE SHOW LEADS: WHAT’S IN A NAME? William Shakespeare once said, “What’s in a name? That which we call a rose by any other name would smell as sweet.” But he never worked a trade show booth… at least I don’t think he was out there at some renaissance fair hawking his plays! Had…
Effective Booth Design: Look at Me! Three Seconds and Counting
Effective Booth Design: Look at Me! Three Seconds and Counting If you have teenagers, or anyone in your life attached to a cell phone, you know the struggle is real when competing for time and attention to get your message across to your audience. The same thing proves true at a trade show. The biggest tool…
UNLOCK TRADE SHOW SUCCESS: Engage With Coordinated Pre-Show Promotion
Tradeshows begin long before the exhibit hall doors open. For you, the exhibitor, it starts six months or more in advance with purchasing floor space and taking charge of the dreaded trade show binder. Form upon form may have you overwhelmed but you have got to do more than just show up and pray attendees…
Sales and Marketing Strategy for Tradeshows: Know Before You Go!
With tradeshows, as in any marketing endeavor, you really do need to know what your company’s overall sales and marketing strategy is BEFORE you do ANYTHING!
MARK BRIC DISPLAY BLOG 