Trade Show Wisdom: Start Small…Expand Later


When someone says ” trade show”, does it make you break out in a cold sweat just thinking about all the details? It shouldn’t, or maybe it is better said, it doesn’t have to. Just because some exhibits are large, intimidating and cost more than your first home, doesn’t mean they all are.

With ISOframe Wave you won’t break a sweat or the bank. ISOframe Wave is the perfect system to start with if you are beginning an exhibiting program. It allows you to start small and expand as your business and trade show needs grow. This simple three section ISOframe Wave, which Tork selected, works great in a 10’ x10’ trade show space – but can be easily adapted to larger spaces with the simple addition of more panels and modules later.  To see all the shelving, display case, audio visual, counter and table upgrade and expansion options, check out:

ISOframe Wave is an easy system that can grow with you. There are many adder modules to choose from and you can create simple 10′ x 10′ then grow into larger displays later like these examples (shown below).


This display, created for WaterWipes, shows the same type of ISOframe Wave system with more panels and the addition of product shelving.


iFavine incorporated showcase modules, audiovisual mounts and a storage room into their ISOframe Wave to create a store-like product showroom at the trade show.

Start exhibiting at the size that suits you, expand as your needs grow. Your display may get bigger but ISOframe Wave is consistent. No matter what size your display is, nothing about ISOframe Wave is difficult. Tool-free assembly makes your exhibiting experience sweat-free and hassle-free.

For more ISOframe ideas view: and

 –By Stacy Poole, Marketing Professional for Mark Bric Display Corp.

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