One way to save money in your exhibit program is to be sure to refer to your corporate branding strategy for all logos, graphics and print media before starting your next project. Not sure if your company has branding guidelines? Check with corporate headquarters or with your in house marketing department – they should at least be able to point you in the right direction. Having a consistent brand identity across multiple show venues increases brand recognition and recall. When it comes to trade show exhibit and display design and construction, guidelines save money and expedite production. Check out this interesting Exhibitor case study on how Pyrotek reduced graphic costs significantly and improved at show performance by developing a brand guidebook.
Mark Bric Display is eager to help turn your branding concepts into stunning displays! Want to see what your exhibit will look like sporting your branding images and sales messages? Give us a call today at 800-742-6275 for a free, full color 3-D rendering and no obligation quote.